practical go-to-market help

Shea Darlison Consulting

I help bootstrapped technology companies improve how they sell, market, launch, support, and grow.

What I help fix

  • Messaging and positioning
  • Cold email copy and systems
  • SEO and AEO
  • Customer marketing, in-app messaging, nurture/lifecycle campaigns
  • Case studies, review generation, customer advocacy
  • Hardware/software product launches and partnerships
  • Reseller partnerships with IT/AV/MSP channel
  • Pricing research and modelling
  • Territory planning, compensation, and variable incentives
  • Technology: HubSpot, SmartLead, GovSpend, NationGraph, Clay, AppCues, Chargebee, etc.

Experience

I am the founder of Tartan App, a bootstrapped SaaS company, where I lead product, pricing, go-to-market, and customer acquisition.

Before that, I spent more than a decade at Rise Vision across project management, product, marketing, and revenue leadership, eventually owning sales, marketing, support, and customer success together.